Industry: Internet Content & Information

Sector: Communication Services

TechTarget, Inc., together with its subsidiaries, provides marketing and sales services that deliver business impact for business-to-business technology companies in North America and internationally. The company provides purchase-intent marketing and sales services for enterprise technology vendors; and customized marketing programs that integrate demand generation, brand advertising techniques, and content curation and creation. It also offers online services, including IT Deal Alert, including priority engine and qualified sales opportunities services; demand solutions, such as white papers, webcasts, podcasts, videocasts, virtual trade shows, and content sponsorships; brand solutions comprise on-network banner advertising and digital sponsorships, off-network banner targeting, and microsites and related formats branding; custom content creation services; and BrightTALK platform that allows customers to create, host and promote webinars, virtual events, and video content. In addition, the company operates an integrated content platform that consists of websites, and webinars and virtual event channels that focus on a specific IT sector, such as storage, security, or networking. Further, it enables registered members to conduct their pre-purchase research by accessing vendor supplied content through its virtual event and webinar channels, and website networks. The company was incorporated in 1999 and is headquartered in Newton, Massachusetts.

TechTarget Inc is evaluated using Mavefund's quality framework: growing earnings, durable profit margins, conservative leverage, strong return on equity, and disciplined share repurchases.