Industry: Specialty Business Services

Sector: Industrials

System1, Inc. provides omnichannel customer acquisition platform services through its proprietary responsive acquisition marketing platform in the United States, the United Kingdom, Canada, the Netherlands, and internationally. It operates through three segments: Owned and Operated Advertising, Partner Network, and Subscription. The company engages in the provision of acquiring traffic to its owned and operated websites, as well as revenue-sharing arrangements and related services. It also operates MapQuest, a web-based navigation software that delivers turn-by-turn direction services to users; Info.com, a metasearch engine that consumers can use to search for relevant information; HowStuffWorks, a commercial website focused on helping people solve problems in their daily lives by using various types of digital media to easily breakdown and explain complex concepts, terminology and mechanisms; Startpage, a private search engine that allows users to browse and search the Internet in complete privacy; and CouponFollow for coupon destinations for online shoppers. In addition, the company sells security software solutions comprising antivirus, adblock, and safe browsing software as a service subscription consisting of real-time antivirus protection, safe browsing, adblocking, blocking of malicious websites, and data breach monitoring to end-user customers, as well as provides additional add-on services. The company is based in Los Angeles, California.

System1, Inc. is evaluated using Mavefund's quality framework: growing earnings, durable profit margins, conservative leverage, strong return on equity, and disciplined share repurchases.