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    HARLEY-DAVIDSON, INC. logo

    HARLEY-DAVIDSON, INC.

    HOG
    Last price US$25.49
    Market cap US$2.8b
    12M price change 6.21%
    Loading the 12-month Mave Thesis and 1-month news signal

    Industry and sector peers, plus broader research alternatives

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    Curtiss Motorcycle Company, Inc.CMOT Industry peer BRUNSWICK CORPBC Industry peer LCI IndustriesLCII Industry peer DECKERS OUTDOOR CORPDECK Sector peer
    Overview Earnings Report Price History News Competitors Earnings per Share Return on Equity Net Margin Share Buyback Leverage Financial Statements Financial Ratio
    Dashboard Funda..tals Prediction Screener Map

    HARLEY-DAVIDSON, INC. Overview

    Industry: Recreational Vehicles

    Sector: Consumer Cyclical

    Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin. Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motor Read More

    Mavefund brings filings, fundamentals, valuation, price history and news for HARLEY-DAVIDSON, INC. into one research view. The sections below show what strengthens or weakens the research case.

    Score

    Reported Results

    What the company reported, with filing details kept small.

    Filed Jul 23, 2026

    Quarterly result summary

    Revenue was $1.1B (+6% YoY); EPS was $0.75 (-15% YoY).

    Revenue $1.1B +6% YoY
    EPS $0.75 -15% YoY
    Operating income $76 reported
    Net income $79M -25% YoY

    What changed

    • Revenue +6% YoY to $1.1B; EPS -15% YoY to $0.75.
    • Net income -25% YoY to $79M.
    • Adjusted EBITDA -99% YoY to $1M.

    Guidance / outlook

    No formal outlook was extracted from this filing excerpt. Open the SEC source to review full management commentary.

    Earnings release Open filing

    Source: SEC EDGAR company-filed earnings materials. Dates are shown only for verification; review the source filing before relying on extracted report details.

    Other recent earnings materials
    SEC filing 8-K Jul 23, 2026 SEC filing 10-Q May 06, 2026 SEC filing 8-K May 05, 2026 Earnings release Earnings release May 05, 2026 SEC filing 10-K Feb 26, 2026 SEC filing 8-K Feb 10, 2026 Earnings release Earnings release Feb 10, 2026 SEC filing 10-Q Nov 05, 2025 SEC filing FORM 8-K Nov 04, 2025 Earnings release EXHIBIT 99.1 Nov 04, 2025 SEC filing 10-Q Aug 06, 2025

    Prediction-grade evidence

    Recent News

    Company-relevant articles from sources that pass the Mave Signal relevance and reliability checks.

    Earnings Per Share

    Score 2.00/5
    HARLEY-DAVIDSON, INC. earns a low score, as its Earnings Per Share (EPS) has not shown continuous growth over the last six years. Notable counterparts in the sector with high scores includes DECKERS OUTDOOR CORP PulteGroup Inc DR Horton Inc
    In Recreational Vehicles industry , Curtiss Motorcycle Company, Inc. , BRUNSWICK CORP , LCI Industries are companies with high ratings.

    Return on Equity

    Score 2.34/5
    HARLEY-DAVIDSON, INC. exhibits a lower score in the Return on Equity (ROE) section, falling below the sector median value and indicating a comparatively weaker performance in this metric. The top companies in the same sector include DECKERS OUTDOOR CORP PulteGroup Inc DR Horton Inc
    HARLEY-DAVID... HOG US$2.8b
    DECKERS OUTD... DECK US$14.8b
    PulteGroup I... PHM US$24.1b
    DR Horton In... DHI US$43.4b

    Net Margin

    Score 3.57/5
    HARLEY-DAVIDSON, INC. commands a high score, propelled by its net margin consistently outpacing the sector median value and exhibiting continuous growth in recent six years; noteworthy counterparts in the sector, boasting similarly high scores, include DECKERS OUTDOOR CORP PulteGroup Inc DR Horton Inc
    HARLEY-DAVID... HOG US$2.8b
    DECKERS OUTD... DECK US$14.8b
    PulteGroup I... PHM US$24.1b
    DR Horton In... DHI US$43.4b

    Share Buyback

    In Recreational Vehicles industry , Curtiss Motorcycle Company, Inc. , BRUNSWICK CORP , LCI Industries are companies with high ratings.

    Leverage

    Score 1.99/5
    HARLEY-DAVIDSON, INC. registers a lower score in the category as a result of its elevated leverage ratio over the past six years compared to the sector median value. Conversely, other companies in the same sector, including DECKERS OUTDOOR CORP PulteGroup Inc DR Horton Inc have achieved high scores.
    HARLEY-DAVID... HOG US$2.8b
    DECKERS OUTD... DECK US$14.8b
    PulteGroup I... PHM US$24.1b
    DR Horton In... DHI US$43.4b

    Financial Statements

    Company-reported SEC EDGAR facts organized into the three core statements.

    Verified SEC statements load when this section enters view.

    Source: SEC EDGAR companyfacts. Values are standardized company filings for research support, not personalized financial advice.

    Financial Ratio

    Yearly Quarterly

    Financial
    Profitability
    Growth
    Cash Flow
    Financial Health
    Efficiency Ratios

    HARLEY-DAVIDSON, INC. logo

    HARLEY-DAVIDSON, INC.

    US$25.49

    US$52.57

    +106.2% vs price

    US$2.8b

    -4.06%

    6.21%