Cricut Inc Overview
Industry: Computer Hardware
Sector: Technology
Cricut, Inc. engages in the design and marketing of a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates in three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines include Cricut Joy for personalization, organization, and customization; Cricut Explore family for cutting, writing, and scoring; and Cricut Maker family for cutting, writing, scoring, and adding decorative effects to various materials, such as paper, vinyl, pens, leather, and others. The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps comprising Cricut Joy App, Design Space, and other apps. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, various hand tools, machine replacement tools and blades, and project materials. The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. It operates in the United States, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah. Cricut, Inc. engages in the design and marketing of a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates in three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, an Read MoreMavefund brings filings, fundamentals, valuation, price history and news for Cricut Inc into one research view. The sections below show what strengthens or weakens the research case.
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Reported Results
What the company reported, with filing details kept small.
Quarterly result summary
Revenue was $159.5M (-2% YoY); EPS was $0.1 (reported).
What changed
- Revenue -2% YoY to $159.5M; EPS reported to $0.1.
- Net income -15% YoY to $20.3M.
- Operating income was $22.9 million, or 14.4% of revenue, and down 22% from Q1 2025. Operating income in Q1 2025 was $29.3 million, or 18.0% of revenue.
Guidance / outlook
No formal outlook was extracted from this filing excerpt. Open the SEC source to review full management commentary.
Source: SEC EDGAR company-filed earnings materials. Dates are shown only for verification; review the source filing before relying on extracted report details.
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Recent News
Company-relevant articles from sources that pass the Mave Signal relevance and reliability checks.
Cricut CEO Ashish Arora sells $15,842 in company stock
Headline from Investing.com UK: Cricut CEO Ashish Arora sells $15,842 in company stock.
Cricut CEO Ashish Arora sells $15,842 in company stock By Investing.com
Headline from Investing.com Nigeria: Cricut CEO Ashish Arora sells $15,842 in company stock By Investing.com.
Cricut CEO Ashish Arora sells $15,842 in company stock
Headline from Investing.com: Cricut CEO Ashish Arora sells $15,842 in company stock.
Form 4 Cricut Inc For: 17 July By Investing.com
Headline from Investing.com Nigeria: Form 4 Cricut Inc For: 17 July By Investing.com.
Form 4 Cricut Inc For: 17 July By Investing.com
Headline from Investing.com Canada: Form 4 Cricut Inc For: 17 July By Investing.com.
Form 144 Cricut For: 17 July
Headline from Investing.com India: Form 144 Cricut For: 17 July.
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Financial Statements
Company-reported SEC EDGAR facts organized into the three core statements.
Source: SEC EDGAR companyfacts. Values are standardized company filings for research support, not personalized financial advice.