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    Baozun Inc

    BZUN
    Last price US$2.48
    Market cap US$482.3m
    12M price change -11.63%
    Loading the 12-month Mave Thesis and 1-month news signal

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    eBay IncEBAY Industry peer Vipshop Holdings LtdVIPS Industry peer Alibaba Group Holding LtdBABA Industry peer DECKERS OUTDOOR CORPDECK Sector peer
    Overview Earnings Report Price History News Competitors Earnings per Share Return on Equity Net Margin Share Buyback Leverage Financial Statements Financial Ratio
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    Baozun Inc Overview

    Industry: Internet Retail

    Sector: Consumer Cyclical

    Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China. Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer service Read More

    Mavefund brings filings, fundamentals, valuation, price history and news for Baozun Inc into one research view. The sections below show what strengthens or weakens the research case.

    Score

    Reported Results

    What the company reported, with filing details kept small.

    Filed Jun 17, 2026

    Quarterly result summary

    Exhibit 99.1 Baozun Announces Results of Annual General Meeting of Shareholders SHANGHAI, June 17, 2026 / PRNewswire / -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digi...

    What changed

    • Review the SEC source filing for the full reported results and management commentary.

    Guidance / outlook

    No formal outlook was extracted from this filing excerpt. Open the SEC source to review full management commentary.

    Earnings release Open filing

    Source: SEC EDGAR company-filed earnings materials. Dates are shown only for verification; review the source filing before relying on extracted report details.

    Other recent earnings materials
    SEC filing FORM 6-K Jun 17, 2026 Earnings release EXHIBIT 99.2 May 20, 2026 Earnings release EXHIBIT 99.1 May 20, 2026 SEC filing FORM 6-K May 20, 2026 Earnings release EXHIBIT 99.1 May 15, 2026 SEC filing FORM 6-K May 15, 2026 SEC filing EXHIBIT 99.1 May 08, 2026

    Prediction-grade evidence

    Recent News

    Company-relevant articles from sources that pass the Mave Signal relevance and reliability checks.

    Earnings Per Share

    Score 3.00/5
    Baozun Inc boasts a high score, as its Earnings Per Share (EPS) has demonstrated consistent growth over the past six years. Notable counterparts in the sector with high scores includes DECKERS OUTDOOR CORP PulteGroup Inc DR Horton Inc
    In Internet Retail industry , eBay Inc , Vipshop Holdings Ltd , Alibaba Group Holding Ltd are companies with high ratings.

    Return on Equity

    Score 0.95/5
    Baozun Inc exhibits a lower score in the Return on Equity (ROE) section, falling below the sector median value and indicating a comparatively weaker performance in this metric. The top companies in the same sector include DECKERS OUTDOOR CORP PulteGroup Inc DR Horton Inc
    Baozun Inc BZUN US$482.3m
    DECKERS OUTD... DECK US$14.8b
    PulteGroup I... PHM US$24.1b
    DR Horton In... DHI US$43.4b

    Net Margin

    Score 2.07/5
    Baozun Inc olds a low score as its net margin consistently trails below the sector median value and doesn't exhibit continuous growth over the last six years; notable companies in the sector with commendable scores include DECKERS OUTDOOR CORP PulteGroup Inc DR Horton Inc
    Baozun Inc BZUN US$482.3m
    DECKERS OUTD... DECK US$14.8b
    PulteGroup I... PHM US$24.1b
    DR Horton In... DHI US$43.4b

    Share Buyback

    In Internet Retail industry , eBay Inc , Vipshop Holdings Ltd , Alibaba Group Holding Ltd are companies with high ratings.

    Leverage

    Score 3.48/5
    Baozun Inc attains a commendable score in the category due to its lower leverage ratio over the past six years in comparison to the sector median value. Additionally, other notable companies in the same sector, such as DECKERS OUTDOOR CORP PulteGroup Inc DR Horton Inc , also exhibit high scores.
    Baozun Inc BZUN US$482.3m
    DECKERS OUTD... DECK US$14.8b
    PulteGroup I... PHM US$24.1b
    DR Horton In... DHI US$43.4b

    Financial Statements

    Company-reported SEC EDGAR facts organized into the three core statements.

    Verified SEC statements load when this section enters view.

    Source: SEC EDGAR companyfacts. Values are standardized company filings for research support, not personalized financial advice.

    Financial Ratio

    Yearly Quarterly

    Financial
    Profitability
    Growth
    Cash Flow
    Financial Health
    Efficiency Ratios

    Baozun Inc logo

    Baozun Inc

    US$2.48

    US$5.29

    +113.1% vs price

    US$482.3m

    -1.19%

    -11.63%